Creativity is about attention. Noticing what works, what doesn’t, and where something feels off before it’s obvious. I’m interested in how ideas come together visually—where concept, composition, and feeling intersect. That way of thinking guides my work now, shaping ideas that feel clear, current, and intentional.
ASHLEY CLARK
Creative Director
My work spans campaigns, conceptual projects, and emerging AI visual, with a focus on clarity at every stage of the process. I lead creative direction through both strategy and intuition—making deliberate decisions that shape ideas into visually precise, purpose-driven work.
Whether developing a concept from scratch or refining an existing direction, I focus on strengthening the idea as a whole. The work shown here reflects that approach: intentional, considered, and built to hold up beyond the moment it’s first seen.
CREATIVE DIRECTION
FROM CONCEPT TO EXECUTION
the work
WHERE IDEAS BEGIN
I don’t start with a finished vision.
I start by paying attention.
Something catches — an image, a feeling, a detail — and I follow it before deciding what it’s supposed to become.
I experiment. I test directions. I learn new tools as I go.
The work takes shape through doing, not overthinking.
That messy middle — where nothing is locked in yet — is where my strongest work comes from.
Balmain — Conceptual ad story
PROJECT 03
A speculative beauty campaign built as a full brand moment—spanning concept, creative direction, physical installations, and social execution. Designed to explore ritual, presence, and intentionality through cohesive, immersive visuals.
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SELECTED PROJECTS
PROJECT 02
Concept-led advertising explorations created to test ideas before budgets and platforms shape them. These projects use emerging tools, including AI, to build visual narratives and modern campaign worlds.
PROJECT 01
Creative direction for a luxury hair brand across brand imagery, digital presence, and content strategy—shaping how the brand looks, feels, and shows up across every touchpoint.