Born in Montreal and now based in Florida, I’ve always been drawn to creative work. From making YouTube videos at 12 to studying marketing and building websites by graduation, I turned curiosity into a career. I now design brands and digital experiences that feel intentional, well-executed, and genuinely aligned with the people they’re meant for.

Perfectionist by nature, dog mom x2, and happiest when I’m bringing a big idea to life.

Every brand has something unique at its core—my job is to find it, shape it, and build around it. I focus on uncovering what makes a brand feel like itself, then designing a presence that speaks directly to the people it's meant to reach.

Because when personality leads, connection follows. That connection is what turns casual interest into lasting engagement. It's the difference between being seen and being remembered.

My focus is simple—build brands with personality and presence.