THE LAB
Chrome Hearts exists outside of mass appeal, built for those who recognize craftsmanship as identity rather than trend. This visual direction isolates material, form, and construction — silver, leather, tension — reducing the brand to its most deliberate elements.
Chrome hearts
This concept looks at Balmain through the lens of control and confidence. The sharp tailoring is placed against an open, raw landscape to show the tension between precision and power. Everything is intentional — the posture, the setting, the stillness — to reflect a brand that leads, not reacts.
Balmain PARIS
This concept explores Porsche through the idea of control under extreme conditions. Instead of presenting speed as spectacle, the focus is on readiness — how performance reveals itself the moment the engine turns over, even in an unforgiving environment. Cold air, ice, and resistance aren’t obstacles here; they’re the test.
PORSCHE: cold start
