Solivina Hair Co.

VIEW THE NEXT PROJECT

DETAILS +

Campaign Concepts
Brand Identity + Voice
Editorial Visual Direction
E-Commerce Experience
Social Presence + Ads
Launch Support

Highlights:

Brand Strategy
Creative Direction
Campaign Development
Social Media Direction
Launch Strategy
Photoshoot Direction
Shopify Website Design & Build
Website B2B Wholesale Integration
Wholesale account setup

PROJECT scope:

X CLOSE

CAMERON CALDERON - Photography + CINEMATOGRAPHY
MADI GRAY - PHOTOGRAPHY

collaborators:

Solivina is a hair extension brand centered on bold, feminine confidence. My role was to lead the creative direction behind that message — the campaign concepts, the shoot direction, the identity, and the digital experience. Everything was shaped to make the brand look and feel unmistakably confident.

videographer: CAMERON CALDERON

direction: ashley clark

FIRST FRAMES

Creative Direction / Photo + Video

This initial shoot established Solivina’s visual baseline. Creative direction focused on defining tone, framing, movement, and pacing before a brand system existed. Both stills and motion were planned together to ensure consistency across campaign assets, social use, and future shoots, setting clear parameters for how the brand should appear on camera.

IN STUDIO

Creative Direction / Photography

A studio-based brand shoot focused on asset creation. Direction prioritized clean compositions, hair visibility, and repeatable framing for ongoing brand use. The goal was not concept development, but consistency — producing versatile imagery that reflects Solivina’s confidence and personality while supporting digital and campaign needs.